Marketing Management

                                                      kerlo duniya mutthi me.....


Hello my dear friends...

                                    Once again all of you are most welcomed in the world of  "Management Under Atom". Today's Topic is "Marketing Management". I am sure that this also would be appreciated by all of you. Before starting the conversation I would like to share some thing. Yesterday I was reading a article " Marketing vs. Finance" based on a debate that which one is most Important to run a company successfully. One had stated -"
That Marketing is most important tool than finance because today it is more important to attract costumers towards the company's product and to make a long term relationship with customers". Another was saying -"That Finance is most important tool for a company. Without a good financial management company cannot even move a head." After reading this article I think a lot and finally I got the answer is that both are equally responsible to move company ahead. If one is Heart(Market) than another is Brain(Finance). Like in the atom if one is nucleus(finance) than other one is electron(market). If any one of them would not present in the atom(company). Atom(company) cannot be in existence.

                                      Well this is all about the discussion away from our today's topic but I found it important to clear the doubt. isn't it....

                                         Let us switch over the Marketing Management. At the very beginning let us see what is marketing? In very simple words marketing is "Meeting needs profitably." Now the other question arises what is the need of Marketing or Marketing management? if we look 60 years back seldom we found marketing management. So, what is going to change in today's world.

1. Customer's perception towards products and company.
2. Giant market of same kind product.
3. A huge competition among competitors.
4. A greater Variety of product for a single user.
5. Large supply vs. less demand.
6. A greater Variety of offers in same product.
7. Customer taste.
8. The New Economy.
9. A substantial Increase in buying power.
10. A greater use of Information Technology.
11. A greater ease in interacting, representing their offers, and placing their orders.
12. Customer ability to compare products, qualities, offers, and services.

 All these factors are responsible for Marketing Management. 

Marketing Task:- Marketing task is to provide best quality, goods, offering and services to customers within a certain amount of time period. In today's scenario is this if one is capable to provide quality product with excellent services, always live in the heart of customers. Apart from the product, Quality and Best services play important role to win the marketing task.

                            
                          "Marketing task is to develop the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value."

                                                
                                                          As well atom can not live alone.

                               
                                 "Atom task is to develop the art and science of choosing target homogeneous or heterogeneous atom and getting, keeping and growing atoms through creating new bonds, delivering it's own electron, and exchanging properties and values."

By delivering good quality product with extraordinary services, Soul purpose of company is to make a emotional bonds with its customers. That process creates Brand Image of product. Every company is looking for long term relationship with its customers. This is the way to keep in touch with them and this long term relationship philosophy helps company at the time of recession.

How Marketing can be done...??

                                  Advertising strategy, promotion strategy, pricing strategy, offering strategy, customer relationship, Total customer satisfaction, Building a  Revenue and  Profit Model, selling concepts, social networking concepts all are required for a good marketing  and for a good business process but the most important thing which has totally changed the marketing concept is fast Information Exchange, Communication among consumers, fast Internet access, Chatting rooms, Telecommunication,  telephonic services,  and many more. Business is booming after adopting these marketing concepts (Internet Marketing). As Industries are growing up cut throat competition is growing as well.

             

                                           Marketing beyond limits....




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